冬天來了,住到烤箱里吧!Caribou Coffee
文/奈
冬天來了,刺骨寒風(fēng)對(duì)等公車的人絕對(duì)是巨大的折磨,這時(shí)候,任何一絲的暖意,都很容易引發(fā)共鳴和感恩之心。
Caribou Coffee趁此送上溫暖,在明尼蘇達(dá),它將公交站臺(tái)改造成真實(shí)發(fā)出熱量的烤箱,在溫暖行人的同時(shí)更推廣了其熱辣新早餐。
Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.
Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry BrennanThe Outdoor Advert titled Ovens out of transit shelters was done by Colle + Mcvoy advertising agency Coffee company (for Caribou) in USA. It was released in the January 2011. Business sector is Non-alcoholic drinks.
