文/VIVI

這是三星記憶卡一次別開生面的互動營銷活動。

通過網(wǎng)站征集，將人們上傳的各種信息制作到一張張的記憶卡里，然后將記憶卡固定在紙飛機上，這樣，一個漂流紙飛機就做好了。

氦氣球把這些紙飛機帶到37339米的高空后爆裂，紙飛機們四散而去，飛向未知地域、年齡、興趣的人們。

通過對少數(shù)沒有飛散的紙飛機上記憶卡的檢測，它們完全無恙，運轉(zhuǎn)正常。

這證明了三星SD卡的堅固耐用，而這只是第一步，這種物理上的勝利，比起后期與收到漂流紙飛機的人們的情感互動，一定是小巫見大巫。

The balloon, filled with helium gas and carrying a load of paper planes, took 2.6 hours to rise to 37,339 metres (that’s at the edge of space!), where it burst and took only 40 minutes to fall back to earth. It landed in a forest just south east of Berlin, where our team had to use a very long pole to retrieve the payload from the top of a tree.

The hand-crafted paper planes with their precious cargo of Samsung SD memory cards were released at around 36,3500 metres and could land anywhere!

If anyone finds a plane and memory card, they can contact us at www.projectspaceplanes.com/ask and we will try to put them in touch with the person who uploaded their piece of data onto that memory card.

We’ve already tested the few cards that got tangled in the net and therefore weren’t released, and they all work perfectly!

For all of the up to date information, check out this blog: www.projectspaceplanes.com.

Advertising Agency: The Viral Factory, London, UK
Production Company: The Viral Factory
Director: The Viral Factory
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