Wieden + Kennedy被美國(guó)商業(yè)期刊Advertising Age 和 Creativity評(píng)為年度最佳機(jī)構(gòu)。
Wieden + Kennedy has been named Agency of the Year by key US trade mags Advertising Age and Creativity.

“For the first time, Ad Age and Creativity are honoring the same top shop. And for good reason. When it came to bold idea-making and strong execution, nobody did it like this Portland, ore.-based stalwart. Couple that with its newfound mettle in building strong client bonds and it won the business case, too.”

Advertising Age和Creativity第一次把第一名都給同一家機(jī)構(gòu)，而且理由給的也很充分。說(shuō)到大膽創(chuàng)新和強(qiáng)大的執(zhí)行力，沒(méi)有別的機(jī)構(gòu)能比的上位于波特蘭的W+K了。他們與客戶建立穩(wěn)定的關(guān)系，也贏來(lái)了商業(yè)案例。

Creativity said:

“Creativity considers all agency types in its agency of the year selection process — digital, full service and everything in between — so only one top agency emerges from that multidisciplinary pile. But no agency can win without demonstrating a “digital” mindset in its work, and an overall fitness to thrive in a digital world. Wieden simply represented the best all-round agency, one that happened to distinguish itself by having the best digital campaign of the year.”

Creativity考慮了各種行業(yè)類型的機(jī)構(gòu)，但只有一家符合的要求：數(shù)碼和多領(lǐng)域。沒(méi)有在工作中刻意的展示“數(shù)碼”心態(tài)，但卻能在數(shù)碼世界中如魚得水，這一點(diǎn)只有全能的W+K簡(jiǎn)單地做到了，僅憑如此得到了年度最佳數(shù)碼營(yíng)銷獎(jiǎng)。

These latest accolades come on top of what was a pretty amazing 2010 for W+K in terms of Agency and Campaign of the Year-type things. There’s no way to list this stuff without sounding like a bunch of smug gits, but here goes:

這些最近的嘉許為W+K鑄造神奇添磚加瓦，盡管獲獎(jiǎng)紀(jì)錄如同浮云一般，可我們也要貼出來(lái)：

- Campaign頒發(fā)的2010年最佳機(jī)構(gòu)
- Campaign Network of the Year 2010

- Adweek頒發(fā)的2010年最佳機(jī)構(gòu)
- Adweek Agency of the Year 2010

- Advertising Age頒發(fā)的2010年最佳機(jī)構(gòu)
- Advertising Age agency of the Year 2010

- Creativity頒發(fā)的2010年最佳機(jī)構(gòu)
- Creativity Agency of the Year 2010

- SHOOT頒發(fā)的2010年最佳機(jī)構(gòu)
- SHOOT magazine Agency of the Year 2010

- Pitch / YouGov調(diào)查 客戶心目中英國(guó)數(shù)字機(jī)構(gòu) 第一名
- Ranked by clients as UK’s #1 digital agency (Pitch / YouGov survey)

- Equal調(diào)查 戰(zhàn)略規(guī)劃心目中世界規(guī)劃?rùn)C(jī)構(gòu) 第一名
- Ranked by strategic planners as world’s #1 (equal) for planning

- Youtube 病毒營(yíng)銷品牌觀看次數(shù)第五位
- Five out of the year’s top ten most-watched brand virals on YouTube

- Campaign頒發(fā)Nike 寫下未來(lái) 為2010年最佳營(yíng)銷
- Nike Write the Future named Campaign’s Campaign of the Year

- 戛納廣告節(jié)三項(xiàng)大獎(jiǎng)
- Three Grands Prix at Cannes Festival

- Nike廣告獲得Campaign Big Awards大獎(jiǎng)
- Top prize at Campaign Big Awards for Nike

- Nokia廣告獲得Epica Europe Awards大獎(jiǎng)
- Top prize at Epica Europe Awards for Nokia

- Nike廣告獲得One Show Interactive大獎(jiǎng)
- Top Prize at One Show Interactive for Nike

Creativity也引用了Dan Wieden的話：
Creativity quotes founder Dan Wieden as follows:

在每家公司，你都會(huì)有那么一段思考期，這和過(guò)去的好日子不一樣。但是，過(guò)去的好日子再好也比不上過(guò)去的那一年。
“In any company you go through a period of thinking, this is not like the good old days,” Mr. Wieden said. “Well, the good old days were never as good as this last year.”