文/vivi

購物袋，用可再生紙制造就已經(jīng)足夠環(huán)保了嗎？非也。

環(huán)保的定義應該是物盡其用，比如Lee制造的這批"Never Wasted"購物袋。

每只紙袋都可以拆分成一堆好玩好用的小物件，比如筆筒、告示貼、書簽，等等，既物盡其用，娛樂大眾，又能進一步傳播品牌信息。

這批紙袋也獲得了熱烈反響，原定的3000只后來追加制作了百倍數(shù)量。

此舉也許值得國內的相關創(chuàng)意文化產(chǎn)品借鑒。

With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.

Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna
Published: November 2010