我們也有好創(chuàng)意—2010國產(chǎn)好廣告精選
1 香格里拉酒店全新品牌形象 至善盛情，源自天性
Shangri-La Hotels & Resorts: Wolf, Swan, Dolphin
Advertising Agency: Ogilvy & Mather, Hong Kong
Creative Director: Pierre Desfretier
Art Director: Pierre Desfretier, Genevieve Hardy
Copywriter: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Account Manager: Adam O’Conor, Laura Le Roy
2 三里屯VILLAGE: 購物奇遇記
靈智北京出品。
3 奔馳GLK豪華中型SUV 系列廣告
4 MINI中文廣告
5 青島啤酒：喝青島，懂中國
Credits:
Project: 喝青島 懂中國
Client:青島啤酒
Brief: 以中國啤酒代表者的身份向世界介紹中國啤酒文化以凸顯品牌的國際化形象。
Creative agency:上海奧美廣告有限公司
Creative Directors: Kevin Lee
Account Lead: Joyce Chang
Exposure: print 雜志、戶外
Executive Creative Directors: Kevin Lee
Art Director: Ethan Lin/lei Zhang/Robin Wu
Copywriter: Cindy Shen
Creative Directors: Cindy Shen
Agency Producer: Qin Lin
6 Huggies 好奇紙尿褲：寶寶的夢境
加勒比海盜
佐羅
白雪公主
好奇紙尿褲，讓小探險家們的屁屁舒適干爽。
Executive Creative Director: Bill Chan
Creative Directors: Jacky Lung, Kweichee Lam, Xingsheng Qi
Art Directors: Xingsheng Qi, Shengxiong Chen, Zhihua Zhong, Jacky Lung
Copywriters: Guilin Bo, Kweichee Lam
Art Buyer: Xiaohang Liu
Illustrator: Yu Chen
Advertiser’s Supervisor: Helena He
Account Manager: Maggie Zhou
Account Supervisor: Monica Hung
7 毛寶洗潔精,Mao Bao Dishwashing Liquid
“Mao Bao liquid dishwash with dahlia essence.”
Advertising Agency: Bates 141, Taiwan
Creative Directors: Richard Yu, Ivan Liu
Art Director: Kim Chiu
Copywriter: Echo Shao, Ivan Lu
Illustrator: Hsin Hun Huang, Kim Chiu
Photographer: Tse-I Lai
8 Aucma 澳柯瑪：中國風(fēng)
Agency: Liksus(靈思傳播), Beijing, China
Creative Director: Polar Qiao
Art Directors: Polar Qiao, Luo Ze, Feng Xinghui, Zhong Yehai, Huang Xuejing
Copywriter: Zhao Dengzhuo
Photographer: Hui Jing
Published: June 2009
9 美的安防：讓小偷無處藏身
美的(Midea)安防攝相機(jī)，讓偷兒們仿佛置身獨演大舞臺。
廣告代理: Ogilvy, Shanghai, China
執(zhí)行創(chuàng)意導(dǎo)演: Kevin Lee
創(chuàng)意總監(jiān): Kevin Lee, Kit Ong
藝術(shù)指導(dǎo): Robin Wu, Minsheng Zhang, Jordan Dong, Zhang Lei, Kevin Lee
文案: Kit Ong
攝影: Keno Zhao (Refine Images)
Typographer: Robin Wu
后期: Joo Jeoh (Refine Images)
Account Manager: Cissy Shen
Account Supervisor: Shining Gao
10 美最時旅行社：是時候跟家人一起度個假了
工作整一年了，工作一次次鋪滿了桌面，到了該跟家人一起度個假的時候了！
新年給力，各位朋友！
Time for a family vacation? / 美最時旅行社
廣告代理: BBDO, 臺北 臺灣
創(chuàng)意總監(jiān): One Chang, George Liou
藝術(shù)指導(dǎo): Tom Huang
文案: Ivy Lu
