文/vivi

洗衣粉新產(chǎn)品上市，主要作用是讓洗過的衣物常新。

緊扣這一賣點，ariel做了簡單卻醒目的行銷活動：將醒目的“NEW”標簽與衣物夾粘在一起，超市里瞬時多了許多標明自己“NEW”的衣物，吸引了不少消費者。

Agency: BBR Saatchi & Saatchi Tel Aviv
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir/ Ben Sever
Copywriter: Tomer Gidron
Art Director: Yuval Zukerman
VP Client Service: Idit Zukerman
Account Supervisors : Inbal Rov/ Nir Federbush
Account Executives : Noa Sharf/ Mimi Cohen
VP Strategic Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Lucy Blechner
VP Production: Dorit Gvili
Producers: Bosmat Marmarely
Photographer and Video Editor : Uri Dagan
Events Supplier: Promarket

The TV Commercial titled New was done by Bbr Saatchi&saatchi advertising agency for product: Ariel (brand: Ariel) in Israel. It was released in the Feb 2011. Business sector is: Household maintenance & pet products.