文/vivi

世界最大規(guī)模的剃須活動(dòng)近日在世界最大舞臺(tái)——紐約城熱鬧上演，“被主演”的是美國職棒大聯(lián)盟選手、紐約洋基隊(duì)隊(duì)長(zhǎng)基特（Derek Jeter）。

SoHo 中心的巨型廣告牌上有基特的形象特寫，每天，隨著工人們的辛勤勞動(dòng)，這個(gè)形象不斷變換：長(zhǎng)胡子的基特，涂滿刮胡泡的基特——終于，大家喜聞樂見的下巴精光的基特。這個(gè)簡(jiǎn)單卻費(fèi)力的剃須過程在幾天內(nèi)不斷循環(huán)上演。

這算不算超大型的行為藝術(shù)呢？

BBDO New York, on behalf of our client Gillette, is in the process of staging the world’s biggest shave on the world’s biggest stage – New York City. We have produced a painted billboard in the heart of SoHo that features Yankees star Derek Jeter. It is being repainted daily to reflect various stages of men’s grooming e.g., Jeter with rarely seen stubble, then with shave prep, and finally with his famously clean-shaven face. The three-day cycle began on Wednesday, February 16 and will be repeated through Sunday, March 6. It’s part of Gillette’s ongoing efforts to demonstrate the outstanding performance of Gillette’s grooming regimen (or as the copy says, “Everyday masterpiece”). The billboard itself requires ten gallons of paint, as Derek Jeter’s face is about 20 feet wide, and the two painters have more than 45 years’ experience between them painting billboards.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Directors: Raj Kamble, Paul Vinod
Production Company: 24DP
Director / Editor: Adam Witten
Producer: Chelsea Tillet

The Outdoor Advert titled World’s Biggest Shave was done by BBDO New York advertising agency for product: Gillette (brand: Gillette) in United States. It was released in the Feb 2011. Business sector is: Toiletries & pharmaceuticals.