文/木瓜

熱褲廣告印在哪里最合適？

當(dāng)然是大腿。

這就是麥克盧漢老先生說(shuō)過(guò)幾百遍的“媒介即信息”??！

為了宣傳自己的熱褲促銷信息，Superette在時(shí)尚街區(qū)汽車站、商場(chǎng)休息座椅等地做了小小的改良，一枚枚促銷信息印章設(shè)計(jì)在很tricky的位置，正好印在熱褲美女的大腿上，據(jù)稱，持續(xù)生效一小時(shí)！而以這個(gè)獨(dú)特廣告位的吸引力，促銷信息的曝光率自然不低。

With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creatives: Damian Galvin, Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard