文/vivi

作為瑞典第三大電力公司，每年光是接線盒的美化與維護(hù)就要花費Fortum超過150萬美元。

管理層決定，錢既然都是要花的，不如做成一場轟轟烈烈的街頭藝術(shù)活動，還能減少大家對接線盒的破壞。

這場活動名為“接線盒上的藝術(shù)”，所有人都可以在網(wǎng)上上傳作品、接受民眾投票，得票最多的作品將出現(xiàn)在城里各接線盒上——從視頻看來，獲獎作品品質(zhì)都頗為不錯，為此，活動結(jié)束后還進(jìn)行了史上首次接線盒藝術(shù)展。

Fortum is an energy company in Sweden. Every year grafitti and vandalization of electrical junction boxes costs more than $1,5 million. Research shows that a art in public places and a well maintained urban environment leads to increased security and decreased vandalism. The juctionboxes were popular for grafitti and guerilla advertising. Instead of banning, could we we turn this creativity into something that both reduced vandalism and increrased the liking of the Fortum brand? We created the competition ”Art on electrical boxes”. Anyone could upload their artwork and collect votes through social media. The ones who got most votes were posted on electrical junction boxes throughout the city. Then we arranged the world first ever el ectical box art tour.

Advertising Agency: Garbergs, Sweden
Art Director: Lotta Mårlind
Copywriter: Johan van der Schoot
Digital Director: Carl Bock
Account Executive: Jan Lindforss
Account manager: Malin Åsbrink
Graphic Designer: Jakob Frisk
Final Art: Roger Blomqvist–Rantf