奔馳：透明的墻
文/vivi
預(yù)防交通事故的最好辦法就是讓駕駛員有預(yù)見性，讓駕駛員能預(yù)見的最好辦法就是能看見。
通過投影，那棟本來遮擋視線的房子似乎變透明，各種視覺死角里的場景被直觀地投射出來，駕駛員要對即將走出的行人、車輛做反應(yīng)，也就有了足夠的時間。
這次戶外互動活動是奔馳對自己Pre-Safe precrash 系統(tǒng)的宣傳。
Walls with a view.In Germany, Mercedes-Benz highlighted driver safety by projecting views of poorly visible streets onto billboards on the sides of houses - making it possible for oncoming drivers to 'see through walls'.
The aim of the exercise was to make chaotic traffic intersections safer, promoting Mercedes' Pre-Safe precrash system.
Credits:
Agency: Jung von Matt Elbe
Client: Mercedes-Benz
The aim of the exercise was to make chaotic traffic intersections safer, promoting Mercedes' Pre-Safe precrash system.
Credits:
Agency: Jung von Matt Elbe
Client: Mercedes-Benz
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