文/vivi

當(dāng)你在街頭看到新鮮可愛的滿滿橙子，和橙子上閃閃發(fā)亮的“天然能量”幾個(gè)字，會(huì)不會(huì)覺得心情和能量都refresh了一下呢！

為了表示自己夠天然、夠能量，百事旗下純果樂（Tropicana）制作了上述戶外廣告，讓你看到橙子是怎樣給力還給電的！

廣告語“天然能量”和純果樂的LOGO由霓虹燈組成，橙子中進(jìn)行的布線和電池則讓霓虹燈發(fā)光發(fā)亮。

這項(xiàng)裝置總共花費(fèi)了3個(gè)月，看來戶外廣告不只需要?jiǎng)?chuàng)意，更是一門技術(shù)活。

We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC

The Outdoor Advert titled Billboard powered by oranges was done by DDB France advertising agency for product: Tropicana Juice (brand: Tropicana) in France. It was released in the Apr 2011. Business sector is: Non-alcoholic drinks.