文/vivi

無論商家還是消費者，都早已不滿足于功能訴求，再簡單的產品，都要有精神、聯想和拔高。

比如uno stacko（疊疊樂），就將產品特性“one mistake can blow it all”（一著不慎，滿盤皆輸）提煉為以下幾種場景，提醒大家，游戲如人生，步步驚心。

運動員與興奮劑

選美皇后與懷孕

議員與情婦

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographer: Carlos Gaviria, Nicolás Quevedo
Art Buyer: David Alvarado
Account Executive: Fabio Quiroga

Production: Rhayuela Films