Clouds
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Client:
Jeep

Industry:
Automotive

Developed By:
BBDO Detroit

Showcase Description:
To communicate that Jeep's new diesel engine was cleaner-running.

Showcase Challenge:
When people think of diesel they think of them as being dirty. Jeep wanted people to know they developed a diesel engine that was cleaner.

Credits:

Creative Directors
Gary Topolewski, Bill Morden, Mike Stocker, Robin Chrumka
v Art Director
John O'Heav

Copywriter
Ty Hutchinson