文/vivi

當(dāng)你遇到一個(gè)竭盡全力避免跟你有目光接觸的小姑娘，不要以為她只是害羞，這很可能是自閉癥的先兆。

為了提醒人們對(duì)這一現(xiàn)象的重視，更早發(fā)現(xiàn)和幫助自閉癥兒童，BBDO設(shè)立了一個(gè)3D互動(dòng)裝置。在這個(gè)3D投影里有一位小姑娘，無(wú)論路人找出怎樣的角度，她都能回避掉與之可能有的目光接觸。

在新奇、挑戰(zhàn)的同時(shí)，人們也對(duì)這一自閉癥前兆有了深刻的體會(huì)和重視。

On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism.


Advertising Agency: BBDO New York, USA
?Chief Creative Officer: David Lubars
?Executive Creative Director: Ronald Ng?
Creative Director / Art Director: Tim Wettstein
?Creative Direcor / Copywriter: Patrick Herold
?Director of Creative Engineering: JD Michaels
??Production Company: Grant Ave
Director: Marjo Tremblay
?Director of Photography: Paul Blain
?Executive Producer: Michael Ching
??Visual Effects Company: Float Hybrid Entertainment?
Visual Effects Director: John Gaeta?
Digital Arts Supervisor: Peter Oberdorfer
??Gesture Control Engineers: David Bennett, David Tim Nyo
??Videographer: Dennis Liu

The Outdoor Advert titled Eye Contact Installation was done by BBDO New York advertising agency for product: Autism Awareness (brand: Ad Council) in United States. It was released in the Apr 2011. Business sector is: Public awareness messages.、

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