文/十九

保留衣物色彩，洗滌劑廣告中最常見的訴求。

Dreft這系列的亮眼之處在于制作。簡單的速寫加上暈染的一點水彩顏色，就已經(jīng)很有美感，也直接傳遞出顏色很重要這一訊息。

Keep the color.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze.Iwinski
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Anna Halarewicz

The Print Ad was done by Leo Burnett Warsaw advertising agency for product: Dreft Detergent (brand: Dreft) in Poland. It was released in the Mar 2011. Business sector is: Household maintenance & pet products.