讓人內(nèi)牛滿面的可口可樂互動(dòng)廣告！遲到的回信
編輯/十九
每年圣誕節(jié)前夕，西方孩子都會(huì)給圣誕老人寫信，談?wù)勛约?，許下愿望，期待禮物。信件數(shù)量的龐大，使得每個(gè)孩子都得到回復(fù)和滿足變得不可能。
那么，有多少孩子的圣誕愿望被冷落了呢？可口可樂展開了這次尋訪圓夢(mèng)之旅。精選出75封信之后，圣誕老人出發(fā)了！盡管時(shí)隔數(shù)十年，當(dāng)年的孩子早已為人父母，但是，Later better than never！
當(dāng)看到幾十年前自己親筆寫下的信、許下的愿望，物是人非，夢(mèng)想成真，很難不讓人感慨、唏噓、暖心。
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex Mehedff, Ricardo Mehedff
Executive Producer: Alex Mehedff
Field Producer: Susanne Shropshire
Editor: Ricardo Mehedff
Post Production: HungryMan BR
Motion Graphics: Rubens Angelo
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Music Production / Music Composers: Andrés Goldstein, Daniel Tarrab
The TV Commercial titled Santa' s Forgotten Letters was done by Ogilvy Brazil advertising agency for product: Coca Cola (brand: Coca-cola) in Brazil. It was released in the May 2011. Business sector is: Non-alcoholic drinks.
