文/vivi

香港市區(qū)，怎么突然出現(xiàn)了紐約經(jīng)典黃的士？更詭異的是：一、這些的士是免費的；二、它們只去各種餐廳（好貪吃的的士==”）；三、免費搭乘，它還送你麥當(dāng)勞優(yōu)惠券……

對啦，這就是麥當(dāng)勞為了在香港推廣紐約漢堡的互動活動。既吸引注意力，又有濃濃紐約風(fēng)情，一時成為城中話題，既然有免費的士，又有附送的麥當(dāng)勞coupon，那不如就去試試這新出漢堡啦！

To launch McDonald's New York-Style burger in a way that engages Hong Kongers DDB Hong Kong hailed a cab

Client: McDonald’s Corporation
Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li

The Outdoor Advert titled McDonald's Yellow Cabs was done by DDB Hong Kong advertising agency for product: Mcdonald's (brand: McDonald's) in Hong Kong SAR China. It was released in the May 2011. Business sector is: Fast food outlets & restaurants.