Pictionary:咔嚓 畫好了
文/十九
去拍大頭貼,圖的就是快速、夸張、便利。咔嚓一聲,出來的居然不是打印版,而是人工速描,簡支令人驚喜交加。
不過就苦了簾子后那位大叔,一天要畫800幅。
不過人家想說明的就是,畫畫可以和拍照一樣快,所以,這種名為Pictionary(Picture+Dictionary)的畫畫猜詞游戲,不僅不難,而且應(yīng)該相當(dāng)有趣。去拍照的人們紛紛將自己的Q版速描做成facebook頭像,也大大助力了這項廣告運動的推廣。
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriters: Julián Gutiérrez, Jennifer Rodríguez, Leonardo Moreno
Art Directors: Camilo Ruano / Andrés López
Illustrator: Beto Garavito
Art Buyer: Dvid Alvarado
Account Director: Fabio Quiroga
Account Executive: Fabio Quiroga
Producer Company: Rhayuela Films
Director: José Luís Rugéles
Studio: David Studio
Production: Freddy Rivero / Leonardo Miranda
Sound: Sonica
