文/vivi

人的認知總有局限，所以體驗遠比想象來得直接！

為了提請人們對公共醫(yī)療事業(yè)的注意，這家加拿大醫(yī)療機構在公車站臺設立了這種讓人過目不忘的互動裝置。屏幕上有一位昏迷的病人，在他胸前標有手掌按壓指示，通過人們的按壓，他將恢復心跳和蘇醒，這種成就感也鼓勵了有志于醫(yī)療事業(yè)的人們。

Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture

The Outdoor Advert titled Bring The Billboard To Life was done by Lg2 advertising agency for brand: ASSS in Canada. It was released in the Apr 2011. Business sector is: Public awareness messages.