文/十九

大字標題，是對維基解密創(chuàng)始人阿桑奇入獄事件的簡單描述，平淡無奇。

不過，有深度的《新聞周刊》怎么會止步于此呢？

細看標題下，有著一排排蠅頭小字，用附送的《新聞周刊》放大鏡可以看出，這是《新聞周刊》從政治勢力博弈等各種角度對此事件進行的解析和挖掘。

為了證明自己的全角度、有深度，新聞媒體果然是各出奇招??！

Message body Goal:
By establishing a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses in snowing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issues of today.

Idea:
The headline talks about the arrest Julian Assange in England, accused of sexual crimes in Sweden. ln between the lines, an article of Newsweek about the polemic prosecution towards the founder of VVil and get judged by the publication of secret information.

Advertising Agency: LP 360 comunicação, Brazil
Creative Director: Fernando Luna
Copywriter: Marcel Petroff
Art Director: Alexandre Lage
Account Director: Sergio Rebollo