文/十九

不賣產(chǎn)品，只賣感覺。這種做法不但愈來愈風(fēng)靡，收效似乎也越來越好了。

這支探戈，如果沒有最后一個鏡頭，你說它賣的是什么似乎都可以，然而不能否認(rèn)的是，它傳達(dá)出的力與美，已經(jīng)令人印象十分深刻。何況，人家始終是有最后一個鏡頭的：）

Tough，beautiful，一流的廣告制作、阿根廷舞王舞后的傾力演出，讓這兩個訴求表達(dá)得淋漓盡致。

Type of Entry: Film Craft
Category: Editing
Title: LAST TANGO IN COMPTON
Advertiser/Client: VOLKSWAGEN
Product/Service: POLO
Entrant Company: THE QUARRY London, UNITED KINGDOM
Advertising Agency: DDB UK London, UNITED KINGDOM
Executive Creative Director: Jeremy Graigen
Art Director: Richard Denney
Copywriter: Dave Henderson
Agency Producer: Sarah Browell
Account Manager: Matt Delahunty
Production Company: ACADEMY London, UNITED KINGDOM
Director: Jonathan Glazer
Producer: Ben Link
Editor: Paul Watts
Sound Studio: Sound Tree And Wave
Post Production: One Of Us Studios

Brief Explanation:
The dancers are Argentinean tango world champion Gasper Godoy and his partner Manuela Rossi, the world number two.

In the ad, "Last tango in Compton", the pair are styled in hip-hop outfits and dance in a warehouse.

Rather than classic tango music, the accompaniment is upcoming hip hop artist Roc C's track 'Don't Stop'.

The ad closes on a black Polo set with a pure red urban landscape, with the endline "Tough. Beautiful. Polo.".

The TV Commercial titled LAST TANGO IN COMPTON was done by Academy Films, London advertising agency for product: Volkswagen Polo (brand: Volkswagen) in United Kingdom. It was released in the Jun 2011. Business sector is: Cars.