文/十九

大牌們越來越喜歡在廣告里放競爭對手的LOGO了。好和諧？錯，是好拿來和諧。

比如這次奔馳SLS AMG跑車廣告，花大錢結(jié)果放上了保時捷、法拉利、林寶堅尼等等名車的標(biāo)志——不過，是反的！

或者說是鏡像的更合適。奔馳讓無數(shù)人用猜測的方式道出他的用意：bye bye，保時捷、法拉利、林寶堅尼，我只能從后視鏡看到你們了。

霸氣外露！

PS：感謝“頂尖文案TOPYS”新浪微博博友給力點(diǎn)評！http://weibo.com/topys/profile

Advertising Agency: Jung von Matt, Hamburg, Germany
 

The Print Ad titled Logos, Porsche was done by Jung Von Matt, Hamburg advertising agency for product: Mercedes-benz Sls Amg (brand: Mercedes-Benz) in Germany. It was released in the Jun 2011. Business sector is: Cars.