文/vivi

古語(yǔ)有云，讀萬(wàn)卷書，不如行萬(wàn)里路。

不過(guò)在這次的斯里蘭卡高爾文藝節(jié)，行萬(wàn)里路，等于讀萬(wàn)卷書。

作家Juliet Coombe寫了一本介紹高爾城堡的書，《 Around the Fort in 80 Lives》。為了在高爾文藝節(jié)推廣這本書，書中介紹的所有具體地址和場(chǎng)景，都由李?yuàn)W貝納布置上了頁(yè)碼，兩相對(duì)照，情趣頓生。這既讓此書落地，又讓人們眼中看到的場(chǎng)景有了一點(diǎn)浪漫和虛幻的感覺(jué)。

以后，不只是READ A BOOK，更可以RIDE A BOOK了！

Ride A Book was an activation done to promote the book "Around the Fort in 80 Lives' by Juliet Coombe during the Galle Literary Festival, an annual event in Sri Lanka attracting approx. 5000 writers & readers from all over the world. We placed large page numbers around the area, to let visitors feel they were inside a book. On the day of the event, they were taken from page number to page number in a train of three wheelers. Each page in the book told the location's story.

Advertising Agency: Leo Burnett, Sri Lanka
Agency Account Director: Marsh Dodanwela
Chief Creative Officer: Joono Simon
Executive Creative Director: Joono Simon
Creative Director: Joono Simon
Associate Creative Director: Joono Simon
Copywriters: Ashan Bandaranayake, Eraj Wirasinha, Aman Ashraff, Sam Weerawardene
Art Director: Lalith Karunatilaka
Graphic Designer: Shift Solutions
Photographer: Saaliya Thilekerathne