文/十九

好的包裝設(shè)計(jì)讓你消費(fèi)的時(shí)候有快感，并且這快感和產(chǎn)品相關(guān)。

Nobilin是一種幫助消化的藥物，在藥片板背面，它做成豬、牛等動(dòng)物模樣的標(biāo)靶，每取出一顆Nobilin藥片，就像瞄準(zhǔn)這些讓人消化不良的食物開了一槍。

人還真是殘忍呢，把人家吃了，還要當(dāng)靶子打！

Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.

Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.

Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.

Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir