Nobilin:瞄準重口味食物,射擊!
文/十九
好的包裝設(shè)計讓你消費的時候有快感,并且這快感和產(chǎn)品相關(guān)。
Nobilin是一種幫助消化的藥物,在藥片板背面,它做成豬、牛等動物模樣的標靶,每取出一顆Nobilin藥片,就像瞄準這些讓人消化不良的食物開了一槍。
人還真是殘忍呢,把人家吃了,還要當靶子打!
Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.
Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.
Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.
Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.
Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir
