Carrefour: Virou.gr 家樂福的字母捐贈運動
編輯/后空翻
Posted by 鞋骨 on 七月12th, 2011
They say the best ideas are simple but effective;Carrefour’s new URL shortener‘Virou.gr‘ definitely fits that mould and can be described as ‘a URL shortener with a heart’. The website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated. Genius! Since it’s launch in May it has proved a huge success. In the first 24 hours of business nine thousand links were reduced which translates into one million characters, which in turn translates in one ton of food donated!
人們總說最好的創(chuàng)意往往是簡單而有效的。家樂福新的URL縮短器“Virou.gr”絕對適合這句話，而且可以被稱為“有心思的URL縮短器”。這個網(wǎng)站被命名為Virou.gr（“virou”是轉換的意思），因為每個字母的減少都會轉化為1克的食物被捐贈。天啊，自從其5月發(fā)布以來取得了巨大的成功。在首發(fā)的24小時內(nèi)9千條點擊轉化成100萬個字母，從而換得了1噸的食物被捐贈。
After a month of operating 60,000 links had been shortened. Virou.gr’s success is a testament to the solidarity of internet users in uniting to use a service for the greater good. Carrefour’s first goal is to register the reduction of ten million characters, which will then be converted into a donation of ten tons of food.
一個月下來有6萬條鏈接被縮短。Virou.gr的成功證明了網(wǎng)絡用戶的團結能夠換來很好地饋贈。家樂福的第一個目標是希望能獲得1千萬的字母贖回，換得10噸食物的捐贈。
The distribution of the food will be made by theBrazilian Red Cross, which guarantees that the products will reach the families that most need them. After reaching the ten tons of food, the group intends to extend the action into other institutions.
食物捐贈的環(huán)節(jié)將由巴西紅十字會管理，保證這些食物能到達最需要他們的家庭。在達到10噸食物捐贈的指標之后，他們將向其他機構進行捐贈。
本文來源：PHDthread
