可口可樂&WWF:打造菲律賓第一塊能吸廢氣的廣告牌
文/vivi
菲律賓史上首塊純綠色無污染廣告牌,由可口可樂與WWF聯(lián)合打造:)
城市中出現(xiàn)這樣一塊布滿綠植的廣告牌,不但吸除廢氣,更令人耳目一新。
“This billboard absorbs air pollutants.”
Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country’s first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).
Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari
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