文/十九

環(huán)保組織最容易被人詬病的一點就在于自身行為方式的不夠環(huán)保，這次WWF在匈牙利的宣傳則應(yīng)該無此擔(dān)心，因為它們統(tǒng)共只用了一張宣傳單張。

用1張單張，向人們征求百分之1的繳稅捐助，捐給誰呢？當(dāng)然是不停派發(fā)和回收那張傳單的大熊貓啦！

To collect donations for WWF, Akcio360 reached 285,142 people with 1 leaflet.
Advertising Agency: Akcio360, Budapest, Hungary
Production: Umbrella

The Ambient Advert titled Pandas in the mall was done by Akcio360 advertising agency for product: WWF (brand: WWF) in Hungary. It was released in the Jul 2011. Business sector is: Public awareness messages.