文/am.kurt

想發(fā)財嗎？誰不呢。奧克蘭一家古玩店教你一招，“用心發(fā)掘，你將是下一個百萬富翁！”為了幫助新一季的古董電視巡回秀造勢，奧克蘭Draftfcb廣告公司徑直在大街上做起活廣告：清潔刷、野餐長凳、超市手推車、某人家門口的汽車、乃至路邊?？康淖孕熊?hellip;…路邊可見的物品，無一例外都被Draftfcb貼上價格標簽，且標簽上的標價高得離譜，離譜得即使是買LV的?？鸵矔ㄈ菔?，畢竟一輛7成新且沾有泥漿的二手自行車就標33,550美元，再理智的人看了估計也會內(nèi)分泌失調(diào)?？蓳Q做車主或是真正的古董持有人，那可就另當別論，搬出家底參加新一季古董巡回秀，說不定一周不到，就成了下一個比爾蓋茨。

“You never know what it’ll be worth.”

To promote a new season of Antiques Roadshow on Prime TV, DRAFTFCB Auckland took to the streets, placing price tags on numerous objects that could well be considered an antique in the future. From shopping trollies and picnic benches, to cars and arcade machines, all objects were labeled with prices far greater than their current value.

Advertising Agency: Draftfcb, Auckland, New Zealand
Creative Director: Chris Schofield
Executive Creative Director: James Mok
Creative Director: Billy Mcqueen
Creative: Josh Stuart, Nick McFarlane
Account manager: Katie Loverich