文/vivi

現(xiàn)代的Veloster車(chē)型在設(shè)計(jì)上很特別，相對(duì)于一般小汽車(chē)的“四門(mén)六座”，它只有三個(gè)門(mén)，左側(cè)的駕駛位后面是沒(méi)有門(mén)的。

這樣設(shè)計(jì)的意義在哪里呢？廣告公司認(rèn)為是安全。于是有了這則“死神來(lái)了——卻拉不開(kāi)門(mén)”的廣告片。

不幸的是由于太過(guò)“驚悚”，這支片子慘遭斃稿，只可以在網(wǎng)絡(luò)發(fā)布。

廣告公司應(yīng)該很郁悶：明明是自己的設(shè)計(jì)莫名其妙，好不容易找到一個(gè)賣(mài)點(diǎn)還不讓大肆宣揚(yáng)……

如果換做你，這個(gè)三門(mén)的廣告，會(huì)怎么做？

The Hyundai Veloster is a remarkable car. It has one door on the left side, and 2 doors on the right. Hyundai asked us to create a television ad. Since the design doesn't have a clear feature, we decided to use safety as our main theme.This commercial was meant to air on Dutch television, but unfortunately not approved by the Hyundai board. (They rated it as 'too shocking for our brand') We were allowed to spread it online however...

Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Directors: Wouter Vanhaeren, TjerkJan Oord
Copywriter: Merlijn van Vliet
Director: Tom Rijpert
Other credits:Jelani Isaacs, Nazli Parlayan, Guido Kooiman, Bucko Arends, Mick van Dantzig, Jorrit Kleijnen, Yorick Coster

The TV Commercial titled Death was done by Fitzroy advertising agency for product: Hyundai Veloster (brand: Hyundai) in Netherlands. It was released in the Aug 2011.