文/vivi

每年，都有無(wú)數(shù)海洋生物因?yàn)樗芰洗茌倍荆瑸榱藛酒鹑藗儗?duì)此問題的重視，多用環(huán)保袋，廣告主在雜志內(nèi)頁(yè)做了一個(gè)小動(dòng)作：

在內(nèi)頁(yè)印上栩栩如生的一只大海龜，嘴里銜著一張可以取下的紙片，取下一看，里面細(xì)述了塑料袋的壞處并提示你有許多更為環(huán)保的購(gòu)物袋可以取而代之。

面對(duì)這樣一只充滿靈性的大海龜，你又怎么好意思say no呢。

Around 1 million of sea animals die every year because of plastic bags that end up in your environmentinappropriately.

What you just did would save the life of this sea turtle. But in order to help to save millions of sea animalsevery year, it takes far more. Stop using plastic bag is a good start.

Other damage that plastic bags bring to the environment:
• they are not biodegradable - they remain in the environment for hundreds of years;
• they cause clogging of drains, which in the rainy season, lead to floods;
• when incinerated, they release toxins dangerous to health.

The Central Business hopes that this will be the last plastic bag you have contact wtih. In the marketplace, there are better options as ecobags, biodegradable plastic bags, recycled paper bags, among others.
Plastic Bags. Eliminate this harm from your everyday life and from the planet. Life welcomes.

Advertising Agency: Central Business, São Paulo, Brazil
Creative Directors: Andréa Bucci, Wellington Santos
Art Director: Marcos Marcenari
Copywriter: Alexandre Jiraya
Photographer: ShutterStock
Additional credits: Regiana Shiroma, Luciana Shiroma

The Print Ad titled Turtle was done by Central Business advertising agency for product: Advertising Agency (brand: Central Business) in Brazil. It was released in the Aug 2011.