文/vivi

一大早，塞爾維亞首都巴爾格萊德市中心的一根柱子上，驚現(xiàn)一位被綁得牢牢的年輕人，怎么看都像是時(shí)下流行的損友惡作劇的后果。

這到底是腫么了？一時(shí)間，社交網(wǎng)站、報(bào)紙、電視，充斥著人們的猜想和追問。

MTV的整蠱真人秀，就在這名聲大噪中閃亮登場(chǎng)了，獲得MTV在塞爾維亞史上最高收視率！

整個(gè)活動(dòng)的成功，固然歸功于出位地博得人們眼球，但與整蠱節(jié)目本身的高度契合，才讓它真正有可延續(xù)的效應(yīng)，不會(huì)在活動(dòng)熱度與品牌效應(yīng)上造成尷尬的斷裂。

整個(gè)互動(dòng)活動(dòng)費(fèi)用為50歐，媒體費(fèi)用為0。PS：這位仁兄被綁成這樣，酬勞還不到50歐啊==”

A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spent: 50. Media euros spent: 0.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marko Savic, Marko Prokic
Copywriter: Marko Savic
Photographers: Marko Prokic, Slobodan Markovic

The Ambient Advert titled Serbia got pranked was done by I&f Mccann-erickson Belgrade advertising agency for product: MTV (brand: MTV) in Serbia. It was released in the Aug 2011.