文/十九

這是巴黎樂隊(duì)Outlines的MTV，也是立頓“獨(dú)家精選”的廣告片。

伴隨著 《I cannot think》的音樂，淡雅秀麗的畫面不斷綻放，帶人們漫游似乎無窮無盡的世界。這就是立頓奶茶帶你進(jìn)行的無限之旅。

值得一提的是，立頓的法國官網(wǎng)http://www.liptonexclusivecollection.fr上也有以這支MV為主題的互動，有興趣的同學(xué)不妨看看。

Lipton release a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.

Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director: Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel