大眾高爾夫GTI：6.9秒，從0到100
文/vivi
6.9秒，時(shí)速?gòu)?到100。這動(dòng)力，不錯(cuò)吧！
廣告執(zhí)行得非?？拥?，或者叫做充滿幽默感。
0到100，可以是時(shí)速，也可以是距離。于是，廣告公司用上了公路上常有的測(cè)速指示牌。就算你龜速通過，也會(huì)驚奇地發(fā)現(xiàn)，哇，6.9秒，就已經(jīng)從0到100了！更何況，據(jù)目測(cè)，這個(gè)100水分也很大。
廣告公司偷換了時(shí)間和空間的概念，聰明幽默，點(diǎn)名表?yè)P(yáng)一下，來(lái)自以色列GREY。
From 0 to 100 km/h in 6.9 seconds
Advertising Agency: Grey, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Art Directors: Irena Moravin, Moti Rubinstein
Copywriter: Uri Marek
Account Executives: Dani Brande, Marina Cherepnin
Media: Gilad Kat, Galit Aharonovitch, Adi Yaron
The Outdoor Advert titled From 0 to 100 km/h in 6.9 seconds was done by Grey Israel advertising agency for product: Volkswagen Golf Gti (brand: Volkswagen) in Israel. It was released in the Sep 2011.
