文/十九

雪鐵龍廣告，同一輛車可以有無限變化。

這則廣告說明了：1、人們天天呼喊著創(chuàng)意，但往往執(zhí)行才是更為關(guān)鍵的一環(huán)，它可能置好創(chuàng)意于死地，也可能給平庸的創(chuàng)意大加分；2、beauty、baby、beast的3B原則仍然適用，并且應(yīng)該繼續(xù)適用。

Advertising agency: H Paris, France
Creative Director: Gilbert Scher
Art Director: Florence Vignon
Copywriter: Vanina Guillier
Director: Barnaby Roper
Production company: La Pac
Producer: Alexandra Sieger
Agency Producer: Ingrid Vasseur
Music director: Lionel Dray
Music: Peaches "Mommy complex"

The TV Commercial titled Twins was done by H-paris advertising agency for product: Citroen Ds3 (brand: Citroen) in France. It was released in the Sep 2011.