文/十九

只需3.9秒，突然驚心動魄！原本平淡的劇情，突然加速、變得驚險刺激。

這種劇情劇變，與卡迪拉克在3.9秒內(nèi)時速從0到60的刺激程度類似，為此，作為多倫多國際電影節(jié)的贊助商，卡迪拉克炮制了下述三部影片。

影片本身劇情與尾部的汽車形象雖然略有脫節(jié)，但整體氣勢上仍然是從平淡到?jīng)坝?，線索一致。

Zero to Drama in 3.9 Seconds

The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producer: Grace Lee
Production Company: Spy Films
Director: Ruairi Robinson
Cinematographer: Adam Marsden
Executive Producer: Carlo Trulli
Producer: Peter Oad
Post House: Posterboy Edit
Editor: Mark Pavia
Composer: Tyson Kuteyi / TA2 Music
Colourist: Eric Whipp / Alter Ego