Toyota Prius：1人=18人
文/十九
這個熱愛Prius的巨人，其實由18個個性各異的人組成，他們共同之處在于都愛Prius。
這則廣告除了技術(shù)應(yīng)用上稍顯特別，從定位到執(zhí)行都比較乏善可陳，基本上，可以算一個不太成功的案例，你覺得呢？
Toyota is celebrating the introduction of the Prius Family of hybrid vehicles with the “People Person,” a larger-than-life representation of all different kinds of people who love Prius. Online at toyota.com/upcoming-vehicles/prius-family, the campaign centered on a television commercial that creates a single person out of 18 bodies. Eighteen people, each making up a different part of a human body, move around as one person going about his everyday morning routine. The conglomerate family unravels when the People Person sees four new Toyota Prius models parked outside.
Credits
Filming was mostly shot in live-action using large-scale props, with some green-screen help to create backgrounds. The set, a suburban neighborhood, was shot using a miniature set.
