The Chosen One啤酒：要怪就怪這999個品酒人
文/十九
999個啤酒品酒員幫助我們選出了這支啤酒。如果你不喜歡它，請責(zé)怪這些人——下附999人名單。
THE CHOSEN ONE啤酒名符其實(shí)，請了999個人來試味，最終選定了出品的啤酒。這份充滿幽默感的名單，既是對這些品酒員的感謝，更是對這個票選行為的放大宣傳。
Boundary Road Brewery wanted to acknowledge all the 999 beer tasters who tasted and chose their Chosen One beer. So they took out this ad created by Barnes, Catmur & Friends in New Zealandâs leading newspapers listing every one by name.
Category: Drinks, alcoholic
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Art Director: Crispin Schuberth
Creative: Jesse Stevens
Creative: Matt Weavers
Account Director: Sally Willis
The Print Ad titled Thanking the 999 beer tasters was done by Barnes, Catmur & Friends Auckland advertising agency for product: The Chosen One (brand: The Chosen One) in New Zealand. It was released in the Sep 2011.
