文/vivi

世界上最遙遠(yuǎn)的距離，不是生和死，也不是站在你面前卻不知道我愛你，而是尼瑪扣子和扣眼近在咫尺卻死活無(wú)法接壤……

Penalty跑鞋，號(hào)稱穿它多跑跑，能縮短上述世界上最遙遠(yuǎn)的距離?？辞宄?，圖中的距離，用的不是CM計(jì)量，而是跑的公里數(shù)，實(shí)實(shí)在在的效果承諾啊。

構(gòu)圖上，雖然很有沖擊力，但著實(shí)有點(diǎn)惡心，用葛大爺?shù)脑拋碚f，“有這個(gè)必要么？！有這個(gè)必要么？?。?rdquo;

The more you run, the shorter the distance.

Advertising Agency: Z, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director / Art Director / Copywriter: Leonardo Macias
Advertiser's Supervisor: Leandro Ramiro Heine Dos Santos
Planner: Rodrigo Cerveira
Account Manager / Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Boreal
Photographer: Rodrigo Ribeiro
Typographer: Leonardo Macias