文/sciascia

TBWA 新出街的3M的緩沖、減震包裝系列平面，通過對雕塑、玻璃、瓷器等易摔易碎品，在即將要摔碎的時候來個優(yōu)雅的后空翻，驚險之余，物品完美的穩(wěn)當落地，不經(jīng)讓人長舒一口氣。畫面中產(chǎn)品訴求直接到位，幽默有趣，讓人會心一笑的同時記憶深刻。

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Advertising Agency: Creative Juice\Bangkok TBWA, Bangkok, Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Thirasak Tanapatanakul
Art Directors: Damisa Ongsiriwattana, Thirasak Tanapatanakul
Copywriter: Taya Soonthonvipat
Photographer: Surachai Puthikulangkura
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Typographers: Surachai Puthikulangkura, Supachai U-Rairat
CGI : Surachai Puthikulangkura