文/十九

只要輕輕滑動指尖，你就可以為鐐銬中的人們解開鎖鏈。

結(jié)合iphone和ipad的“滑動解鎖”功能，大赦國際制作了一個簡便的應(yīng)用，屏幕上首先是一張人被鐐銬鎖住的場景，“滑動解鎖”之后，iphone或ipad的背景便自動切換為開鎖以及已經(jīng)解開鎖鏈的場景?？瓷先ィ@個過程是由你輕輕滑動完成的，這也正是大赦國際此次活動的主要目的：通過這樣簡便而高頻次接觸的方式，引起人們對人權(quán)問題的關(guān)注和參與熱情，吸引更多人加入該項事業(yè)。

In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally.

Advertising Agency: Garbergs, Sweden
Art Director: Sebastian Smedberg
Digital Director: Magnus Hällsten
Digital Producer: Niklas Bergström
Account Director: Anna Frick
Account Manager: Malin Boustedt
Graphic Designer: Jacob Frisk
Copywriter: Per Forssberg
Photographer: Peter Alendahl, Adamsky
Retouch: Touchme
Repro: BT Repro
Music: Forevers's gonna start tonight, Untitled 1
Web production: Public Class / Mobiento

The Online Advert titled iPhone Wallpaper chains was done by Garbergs advertising agency for product: Amnesty International (brand: Amnesty International) in Sweden. It was released in the Nov 2011.