蘋果電腦公司由喬布斯、斯蒂夫?沃茲尼亞克 和Ron Wayn在 1976年4月1日創(chuàng)立。1975年春天，AppleⅠ由Wozon設(shè)計(jì)，并被Byte的電腦商店購買了50臺當(dāng)時(shí)售價(jià)為666.66美元的AppleⅠ。1976年，Woz完成了AppleⅡ的設(shè)計(jì)。

1977年蘋果正式注冊成為公司，并啟用了沿用至今的新蘋果標(biāo)志。同時(shí)，蘋果也獲得了第一筆投資――Mike Markkula的92000美元。

1978年，蘋果準(zhǔn)備股票上市，施樂公司預(yù)購了蘋果100萬美元的股票，并允許蘋果工程師們研究早已被施樂視為垃圾的PARC操作系統(tǒng)的圖形界面。但蘋果的工程師化腐朽為神奇，并將圖形界面帶進(jìn)了一個嶄新的時(shí)空。

Apple Ⅱ有著微機(jī)歷史上許多第一：第一次有塑料外殼；第一次自帶電源裝置而無需風(fēng)扇；第一次裝有英特爾動態(tài)RAM；第一次在主板上帶有48K 容量；第一次可玩彩色游戲；第一次設(shè)內(nèi)置揚(yáng)聲器接口；第一次裝上游戲控制鍵；第一次具有高分辨率圖形功能；第一次實(shí)現(xiàn)CPU 和主板共享RAM……其后推出的Apple Ⅱ＋及Apple Ⅲ以及Lisa 均難以重現(xiàn)Apple Ⅱ的輝煌。1979年，沃茲獲得霍普獎。該獎是專門為有杰出貢獻(xiàn)的青年計(jì)算機(jī)科學(xué)家而設(shè)的，以著名的女計(jì)算機(jī)科學(xué)家、世界上最早的程序員之一格蕾絲?Ｍ?霍普(1906一1992)的名字命名，從1971年起一般每年僅獎勵一人。

蘋果電腦公司這樣描述公司的業(yè)績：蘋果電腦公司通過 Apple II在二十世紀(jì)七十年代引發(fā)了個人電腦革命，Macintosh的推出在二十世紀(jì)八十年代又徹底改造了個人計(jì)算機(jī)。通過其創(chuàng)意性的硬件、軟件和 Internet技術(shù)及設(shè)備，蘋果公司致力于將最佳的計(jì)算機(jī)使用體驗(yàn)帶給全世界的學(xué)生、教育工作者、創(chuàng)意專家及普通消費(fèi)者。

以前，蘋果用戶僅限于美術(shù)、廣告、圖形設(shè)計(jì)等特定領(lǐng)域里，也只有蘋果迷去關(guān)注她。這不僅僅是因?yàn)樘O果電腦高昂的價(jià)格和相對獨(dú)立的操作平臺，更重要的是，蘋果電腦本身的戰(zhàn)略。此前，蘋果電腦主要把目標(biāo)群定位在了圖形設(shè)計(jì)、美術(shù)創(chuàng)意，以及高品味方面的人群，這直接造成了蘋果電腦的價(jià)格居高不下。

但是，生存的壓力，以及高性價(jià)比iPod的成功，讓蘋果電腦開始改變策略。正如喬布斯所說，“現(xiàn)在，蘋果電腦不僅面向小眾人群，它需要更多的人去關(guān)心?！庇谑?，蘋果電腦展開了一次次親民行動。

在播放器市場，蘋果已經(jīng)取得了成功，那在電腦方面，蘋果電腦又將如何？

畢竟，播放器是一個獨(dú)立的產(chǎn)品，它不需要復(fù)雜的操作系統(tǒng)，不用考慮用戶的操作習(xí)慣和應(yīng)用程序問題。而電腦則完全不同，正如Linux平臺產(chǎn)品一樣，蘋果電腦還會面臨用戶的操作習(xí)慣和應(yīng)用程序問題，雖然已經(jīng)有越來越多的應(yīng)用程度有了蘋果版，但還是不會面面俱到。

蘋果推出超低價(jià)的Mac Mini，它如何擴(kuò)大市場份額？一方面，把忠實(shí)于iPod的用戶轉(zhuǎn)變?yōu)樘O果用戶，另一方面，直接去搶W(xué)indows PC用戶。

雖然蘋果電腦還相對獨(dú)立，但我們會發(fā)現(xiàn)，蘋果電腦還是有其他好處的。例如，在病毒、蠕蟲和間諜軟件泛濫的今天，Windows PC機(jī)已經(jīng)太不安全了。相反，蘋果電腦則成了一方凈土。如果你只是用電腦來進(jìn)行互聯(lián)網(wǎng)瀏覽、文字處理、收發(fā)郵件和網(wǎng)上溝通，那么，蘋果電腦已經(jīng)完全能夠滿足你的應(yīng)用。此外，還有一種可能，Windows PC不會拋棄他們的Windows PC，但出于安全、系統(tǒng)備份，以及美觀的考慮，他們可能會購買一臺Mac電腦，作為第二臺電腦。

蘋果不再邊緣，它已經(jīng)開始步入主流!

The Apple Computer marches into in addition from the kind the mainstream

The Apple Computer company by tall Booth, Si Tief the Wards Nepal Asia gram and Ron Wayn established in April 1, 1976. In 1975 the spring, Apple I by the Wozon design, and has been purchased by the Byte computer store 50 selling prices was at that time 666.66 US dollar Apple I. In 1976, Woz has completed the Apple II design.

In 1977 the apple official registration became the company, and begins using has continued to use the until now new apple symbol. At the same time, the apple has also obtained first investment Mike Markkula 92,000 US dollars.

In 1978, the apple preparation stock went on the market, executes the happy company to purchase in advance the apple 1 million US dollars stocks, and permission apple engineers studied are already executed happy regard as trash the PARC operating system graphical interface. But apple engineer melts for is decayed mysterious, and has taken into the graphical interface a brand-new space and time.

Apple II has in the microcomputer history many first: First time has the plastic outer covering; First time brings the electrical power unit but not to need the ventilator; First time is loaded with Intel dynamic RAM; First time has the 48K capacity on the motherboard; First may play the colored game; In first time supposes sets at the speaker connection; First time installs the game control key; First time has the high resolution graph function; First time realizes CPU and the motherboard shares RAM... ... After that promotes Apple II + and Apple III as well as Lisa with difficulty reappears the Apple II magnificence. In 1979, Wards won the hopp prize. This prize is for the youth computer scientist which has the brilliant contribution but supposes specially, by in renowned female computer scientist, world of a standard flower bud silk M hopp earliest programmers (1,906 one 1,992) the name naming, general every year only rewards a person from 1971.

The Apple Computer company describes company's achievement like this: The Apple Computer company II initiated the personal computing revolution through Apple in the 20th century 70's, Macintosh promoting transformed the personal computer thoroughly in the 1980s. Through its  hardware, the software and the Internet technology and the equipment, the Apple Company devotes the student, the educator, the creativity expert and the ordinary consumer which will take to the world in the best computer use experience.

Before, the apple user only was restricted in fine arts, the advertisement, the graph design and so on in the specific domain, also only then the apple confused pays attention to her. This is not merely because of the Apple Computer soaring price and the relatively independent operation platform, more importantly, Apple Computer itself strategy. Before this, the Apple Computer mainly located the target complex in the graph design, the fine arts creativity, as well as high savored the aspect crowd, this created the Apple Computer price to stay at a high level directly.

But, the survival pressure, as well as Gao Xingjia compares iPod the success, lets the Apple Computer start to change the strategy. Just like tall Booth said, "the present, the Apple Computer not only face the small numerous crowds, it needs more people to care about." Thereupon, the Apple Computer launched to cherish the people the motion.

 In the player market, the apple has already obtained the success, then in computer aspect, Apple Computer how?

After all, the player is an independent product, it does not need the complex operating system, does not use the consideration user the operation custom and the application point of order. But computer then is completely different, just like the Linux platform product is same, the Apple Computer also can face the user the operation custom and the application point of order, although already had the more and more many applications degree to have the apple version, but could not attend to every detail.

The apple promotes Mac Mini, how does it expand the market share? On the one hand, is faithful transforms in the iPod user into the apple user, on the other hand, snatches Windows directly the PC user.

Although Apple Computer also relative independence, but we can discover that, the Apple Computer has other advantage. For example, today which in virus's, the worm and the spy software is in flood, Windows PC machine already too is unsafe. On the contrary, the Apple Computer then has become a side pure land. If you only were carry in the Internet browsing, the language processing, the receiving and dispatching mail and the net with the computer link up, then, the Apple Computer already definitely could satisfy your application. In addition, but also some one kind of possibility, Windows PC cannot get rid of their Windows PC, but stemming from the security, the system backup, as well as the artistic consideration, they possibly can purchase a Mac computer, takes the second computer.

The apple no longer edge, it already started to march into the mainstream!