文/vivi

怎樣讓你看起來(lái)很快？最好的辦法當(dāng)然是讓參照物看起來(lái)很慢……

奔馳2012雙門(mén)跑車(chē)做了一個(gè)動(dòng)態(tài)模糊墻，布景包括3D動(dòng)態(tài)模糊的消防水龍、郵箱、泊車(chē)指示等等模型。車(chē)往這些布景前面一停，瞬間就有虎虎生風(fēng)的感覺(jué)。

墻上還有一塊同樣進(jìn)行了3D動(dòng)態(tài)模糊處理的廣告標(biāo)語(yǔ)牌：奔馳2012雙門(mén)跑車(chē)，停著看起來(lái)都很快。（潛臺(tái)詞：動(dòng)起來(lái)那還得了？！）

順便分享一個(gè)預(yù)告片

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.