文/十九

怎么把邀請(qǐng)函吸引人又有特色一直是各大盛會(huì)的關(guān)鍵一環(huán)，畢竟這是盛會(huì)的重要名片之一。

這里有個(gè)不錯(cuò)的例子。

巴西摩托車節(jié)是拉美最大的摩托車節(jié)，怎樣吸引這些熱情洋溢、熱血沸騰的年輕人呢？——用紋身吧！他們制作了一系列三種紋身貼紙作為邀請(qǐng)函，參加者可以隨意把這些紋身貼在自己的肩膊、腰間等處，在會(huì)場(chǎng)入口處，員工拿著一個(gè)類似超市條碼掃描器的東西對(duì)著紋身一掃，就可以確認(rèn)進(jìn)場(chǎng)了。

我想，還沒(méi)進(jìn)場(chǎng)，這種濃烈的拉美熱情氣息，就已經(jīng)撲面而來(lái)、讓人蠢蠢欲動(dòng)了！

Ageisobar in Sao Paulo sent a tattoo as an invitation for the Brazilian Motorcycle Fair.

Category: Automotive
Client: Brazilian Motorcycle Fair
Agency: ageisobar - São Paulo
Country: Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Art Director: Cristiano Rodrigues
Agency Producer: Silvia Morelle
Agency Producer: Thaysa Cristina

The Ambient Advert titled Invitation-Tattoo (board) was done by Ageisobar advertising agency for product: Brazilian Motorcycle Fair (brand: Brazilian Motorcycle Fair) in Brazil. It was released in the Nov 2011.