家具店DM:結(jié)婚吧!
文/十九
Moemax家具店在主頁中新推出了結(jié)婚家具清單服務(wù),為此,他們向會員中登記為同一住宅地址、但并未統(tǒng)一姓氏的男女發(fā)送了這個特別的DM。
會員會驚喜地收到一個珠寶盒,打開首先看到的是一枚訂婚戒指,戴上以后,戒指的另一部分才浮出水面,原來,戒指是一個特制咖啡杯的把手。愛情和生活,就這樣驚喜又完美地結(jié)合在了一起。
不錯的構(gòu)思和設(shè)計,對準備進入婚姻的情侶應(yīng)該是很好的助推,不過,對于還不想結(jié)婚的人,這DM可真是個尷尬又燙手的山芋。
Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG
The Direct marketing titled The wedding proposal was done by Demner, Merlicek & Bergmann Austria advertising agency for product: Moemax Furniture Stores (brand: Xxx Lutz) in Austria. It was released in the Nov 2011.
