文/十九

Moemax家具店在主頁(yè)中新推出了結(jié)婚家具清單服務(wù)，為此，他們向會(huì)員中登記為同一住宅地址、但并未統(tǒng)一姓氏的男女發(fā)送了這個(gè)特別的DM。

會(huì)員會(huì)驚喜地收到一個(gè)珠寶盒，打開(kāi)首先看到的是一枚訂婚戒指，戴上以后，戒指的另一部分才浮出水面，原來(lái)，戒指是一個(gè)特制咖啡杯的把手。愛(ài)情和生活，就這樣驚喜又完美地結(jié)合在了一起。

不錯(cuò)的構(gòu)思和設(shè)計(jì)，對(duì)準(zhǔn)備進(jìn)入婚姻的情侶應(yīng)該是很好的助推，不過(guò)，對(duì)于還不想結(jié)婚的人，這DM可真是個(gè)尷尬又燙手的山芋。

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG

The Direct marketing titled The wedding proposal was done by Demner, Merlicek & Bergmann Austria advertising agency for product: Moemax Furniture Stores (brand: Xxx Lutz) in Austria. It was released in the Nov 2011.