Nando's是暖人心的快餐店,總統(tǒng)表示贊同
文/小空
總部位于南非的Nando's快餐店,新近推出一則為圣誕節(jié)而精心準備名為《Last dictator standing最后的獨裁者》的視頻廣告。 廣告選曲為60年代英國Mary Hopkin的歌《Those Were The Days 那些年代/往日情懷》。
視頻采取輕松幽默的方式,來展現(xiàn)津巴布韋總統(tǒng)穆加貝,在失去一個個所謂的朋友后的孤單悲涼,從而反襯出Nando's的溫暖。不過,該視頻也引起了一些總統(tǒng)支持者的反感,Nando's最終迫于壓力撤回了這則廣告。
出場人物依次為1 穆加貝2 卡扎菲3太祖4 薩達姆5 波塔6 阿明。
最后,津巴布韋總統(tǒng)穆加貝同志表示:物是人非事事休,欲語淚先流,Nando's是暖人心的快餐店。
網(wǎng)友表示:金胖子與查韋斯在幽靜的湖邊散步,查韋斯轉(zhuǎn)過身來淡淡地望著金胖子,緩緩舉起了左手擺出了V字型手勢,金胖子激動地說:我們勝利了是么?查韋斯:SB,就剩咱倆了。
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Advertising Agency: Black River F.C, Johannesburg, South Africa
Production Company: Bouffant
Executive Creative Director: Ahmed Tilly
Director: Dean Blumberg
Creative Director: Suhana Gordhan
Art Director: Monde Siphamla
Copywriter: Nhlanhla Ngcobo
TV producer: Iolanthe Grobler
Producers: Melina McDonald, Chanelle Critchfield
Published: November 2011
延伸閱讀:
Last dictator standing,最后的獨裁者廣告引起的抗議
A South African fast food chain has withdrawn a TV advert which pokes fun at Zimbabwe's President Robert Mugabe as "the last dictator standing".一個位于南非的快餐連鎖店已撤回電視廣告,這則名為“最后的獨裁者”電視廣告利用津巴布韋總統(tǒng)羅伯特穆加貝來進行宣傳傳播。
Nando's South Africa said it decided to act after receiving threats to its staff in Zimbabwe from a youth group loyal to Mr Mugabe.
位于南非的Nando's表示,忠于津巴布韋總統(tǒng)穆加貝青年組織決定采取行動,這威脅到了Nando's及其工作人員。
"We've noted with concern the political reaction emanating out of Zimbabwe, including perceived threats against Zimbabwe's management, staff and customers," Nando's South Africa said in a statement. “我們關(guān)切地注意到津巴布韋產(chǎn)生的政治反應,包括Nando's的津巴布韋的管理層,員工和客戶感知到的威脅,”總部位于南非Nando's在聲明中表示。
"We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando's staff and customers." “我們強烈感到,必須采取審慎的步驟,在不穩(wěn)定的情況下,沒有電視廣告是值得Nando's的員工和客戶的安全去冒險的。”
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