文/S.S.

如果——

考拉懂得如何管理對(duì)沖基金；

長(zhǎng)頸鹿了解如何制定銷售配額；

企鵝能夠分析債券市場(chǎng)的收益曲線；

——動(dòng)物們也不想繼續(xù)依賴你們的捐助。

言外之意：由于以上的假設(shè)并不成立，所以還請(qǐng)大家繼續(xù)捐錢資助動(dòng)物們吧！

表意委婉，畫面清新，這種擬人化的宣傳海報(bào)會(huì)不會(huì)讓公司的老總們更愿意掏錢呢？

Advertising Agency: twofifteenmccann, USA

Chief Creative Officer: Scott Duchon

Creative Director: Neil Levy

Art Director: Ivan Djayaputra

Copywriters: Quentin Shuldiner, Chip Waters

Account Supervisor: Julie Barros

Account Director: Zach Rubin

Print Producer: Britton Courtney

Photographer: Hunter Freeman

Retoucher: Giovanna Giordano / Sugar Digital