文/vivi

世界上最感人的詞不是LOVE，而是SALE.更感人的是，商場(chǎng)折扣的OFF程度，和櫥窗模特衣服的OFF程度保持了高度一致。這就是美國DAFFY'S品牌折扣店最近在玩的。

只要按動(dòng)櫥窗旁邊的手印開關(guān)，幕簾后就會(huì)出來一位火辣美女，店內(nèi)折扣有百分之多少OFF，這位美女就會(huì)把身上的衣服脫掉百分之多少。要知道，最高時(shí)候，店內(nèi)折扣可是高達(dá)80%OFF！這可是一個(gè)讓女人、男人同樣為之瘋狂的好消息。

這次互動(dòng)活動(dòng)背后的洞察在于，網(wǎng)絡(luò)社會(huì) ，“偷窺”或“自曝”已經(jīng)成為一種具有普遍意義的文化現(xiàn)象。

In a lewd throwback to the area's rough-and-tumble days as the global peep show capital, Click 3X designed a unique street-level window display for Devito/Verdi, and their client, Daffy's, that combines the novelty of interactive gadgetry with the power of live performance. Passersby will encounter a velvet curtain that a hidden model will occasionally poke her head through. A gaudy neon sign hangs above. The curious can place their hand in a certain spot, which is connected to the sign, to launch a show. The model swaggers onto the stage and, as the sign above flashes, "Wanna see what 20 percent off looks like?" removes a portion of her clothes. As the percentage on the sign grows - 40, 60, 80 - more clothing items fly off, until the velvet curtain drops over them and the show ends with "Wanna see more? Come downstairs" flashing across the screen.
Advertising Agency: Devito/Verdi, USA
Production / Post Production: Click 3X
Senior Producer: Ephraim Kehlmann
Producer: Jenny Corbett
Animations: Claudeland Louis
Editor: Erin McCaffrey
Development: Jonathan Schnapp

The TV Commercial titled Peep show on Times Square was done by Devito/verdi advertising agency for product: Daffy's Retail Store (brand: Daffy's) in United States. It was released in the Jan 2012.