文/言一

成功的廣告總是善于結(jié)合熱點。發(fā)現(xiàn)桌球這項運動變得越來越流行，阿根廷奧美就把它用在了百威啤酒的推廣上。這個campaign是基于一個洞察——對于男人們來說，足球和水晶球（代指酒吧）有著同樣的吸引力。遺憾的是，一直以來它們只能分別成為“兩個”愛好而不能同時享受。百威的這次推廣活動解決了這個問題。

一個7x3米的大臺球桌、15顆設(shè)計成桌球的足球，它們一起出現(xiàn)，著實是個驚喜。還順便創(chuàng)造了世上最大桌球和世上最小足球場的記錄。玩家要以桌球的規(guī)則、足球的踢法來參與游戲，看看視頻里現(xiàn)場的歡呼聲和聚在一起的人群就知道，活動反響極其熱烈。超過600位玩家參與了活動，?？怂贵w育臺和ESPN都進行了直播報道。據(jù)悉，該活動正在阿根廷最大城市布宜諾斯巡回進行。

多說一句，這下最開心的無疑是男人?。壕?、足球、女人，一舉三得了。

Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. ?A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. ?“Poolball”was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.

Advertising Agency: Ogilvy, Argentina

General Creative Director: Gastón Bigio

Head of Art: Jonathan Gurvit

Creative Directors: Javier Mentasti, Maximiliano Maddalena

Copywriter: Federico Fragola

Art Director: Tomás Lavagno

General Manager: Germán Yunes

Managing Director: Diego Raspo

Account Director: Georgina Roccatagliata

Account Executives: Giselle Estevez, Jazmín Salas

Production Director: Valeria Pinto

Agency Producers: Federico Faralla, Gaston Sueiro

BTL Producción Director: José Cardelli

BTL Producer: Guillermo Astobiza

Production House: Awards Cine

Table Developers: Sodapasta

Director: Viviano Romero

Executive Producer: Guadalupe Gallardo

Director of Photography: Pablo Iacovone

Edition: Viviano Romero

Post Production: La Sociedad Post

Music Designer: Mariano Iezzi / CCCI

Responsible for the client: Pablo Beltrán