文/tanta

When your eyes are on the phone, they are not on the road.

當(dāng)你眼睛看著手機(jī)的時(shí)候，它可沒法看路。.

Don’t text and drive.

開車的時(shí)候，勿發(fā)短信。

乍一眼的話，你會(huì)認(rèn)為是Blackberry新款來襲還是Nissan跨界再玩？然后左下角這句話跳了出來：When your eyes are on the phone, they are not on the road，這個(gè)冷靜的陳述句亮出了這個(gè)公益廣告的冷酷內(nèi)核——Don’t text and drive。眼只有一對(duì)，手只有一雙，命只有一條， 短信何時(shí)不能發(fā)？此時(shí)黑底微光之中的那個(gè)，像手機(jī)，像汽車，或是像座靜默的墓碑？

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Andres Sautu
Copywriter: Lala Leon
Agency Producer: Sergio Palermo
Production Company: ESTILO3D
Digital Artist: Esteban Lapidus
Executive Producer: Sebastián Lapidus
Account Director: German Rodriguez
Published: March 2012