去品牌化設(shè)計(jì)，還原物品原本的形態(tài)—— Andrew Miller Brand Spirit
如今，品牌對(duì)我們生活的影響可謂無(wú)所不在，每一件物品不免被打上品牌的烙印。品牌的Logo、色彩系統(tǒng)、符號(hào)或是口號(hào)，在不經(jīng)意間左右著人們的選擇，而物品原本的模樣，卻逐漸被忽略了。這或許是設(shè)計(jì)公司 Carbone Smolan戰(zhàn)略師Andrew Miller開(kāi)始項(xiàng)目“Brand Spirit”的重要緣由。 他計(jì)劃用100天的時(shí)間，將100件價(jià)格低于10美元的生活用品以漆成白色的方式來(lái)“去品牌化”，還原物品原本的形態(tài)。脫去華麗的外衣，一些物品身上的品牌印記被瞬間抹去，諸如Livestrong手環(huán)、mm豆，你甚至分辨不出這是什么玩意兒。
Whether you’re driving down a city street or peeking into your snack pantry, it is nearly impossible to avoid being exposed to hundreds of logos. Which is why we were so impressed by Andrew Miller is going where no man has gone before: imagining a world without brands. For 100 days Miller is painting an object white, which will, in his words “reduc[e] the object to its purest form.” From Tabasco sauce to dollar bills, these everyday objects are erased of all meaning before our eyes. Because we’ve become so used to looking at branded objects, it’s jarring to see these denuded shapes. Miller’s unbranded objects make us ponder the radical strangeness of a world permeated by corporate influence.
via voicer
